Yup, here it is again guys. A Google update! What’s new in the hood? Well, The page rank display. The reason I say a page rank display because, technically the page rank is intact, however the tools that would fetch the ranks and make them available to see have been hit.

So how worried you should be in the given scenario? Not at all actually. For one good reason, that the page rank by it’s definition is still very much true and alive. The update doesn’t really change the game for the SEOs, as it doesn’t affect the strategy of how they would rank their websites otherwise. This update on the other hand, helps get away with the confused results of not updated tool bars. That was basically the purpose of the given update. Google stopped updating page rank for years now. As Barry Schwartz says “ Google has been killing off PageRank in the toolbar for years and years. In 2007, Google asked webmasters for feedback on removing PageRank and then in 2009, Google removed showing PageRank like data in Webmaster Tools (Search Console). But in 2013, Matt Cutts told us Google probably will never kill off PageRank in the toolbar. Well, Matt is no longer there and it was done.
Then in 2012, Google stopped updating external PageRank by accident updated PR in December 2013. Since then Google told us time and time again that Google will never update PageRank in the toolbar again”

RIP Page rank toolbars!